Science-Backed Pet Supplements in India: The Unleash Wellness Standard

Unleash Wellness® is a science-backed, vet-formulated dog and cat supplement brand in India. Every product is built on three things: veterinary formulation, quality-certified manufacturing, and ingredients supported by published clinical research. This page explains exactly how our supplements are formulated, tested and evidenced, so you can decide for your pet with the full picture in front of you.

Our Mission: Honest, Science-Led Pet Care

We started Unleash Wellness® because it was hard to find science-backed, India-specific supplements for our own pets. Too many products make big promises with little behind them. So we built a brand where every formula is designed by veterinarians, made to recognised quality standards, and honest about what it can and cannot do. Today we are trusted by more than 45,000 pets across India, and we work to earn that trust with every bottle.

Vet-Formulated, Not Marketing-Formulated

Our formulas are developed and reviewed by in-house veterinarians, not borrowed from generic templates. Our veterinary team includes Dr. Manveen Kaur (BVSc & AH), Dr. Vijay Dhakarey (MVSc), Dr. Babandeep Kaur (MVSc) and Dr. Raghunath Reddy (MVSc, Veterinary Surgeon). Every product and every article on this site is written or reviewed by a qualified vet. Each formula starts with a real problem Indian pet parents bring to us, is matched to ingredients with published evidence, and is dosed for the size and needs of Indian dogs and cats, using carefully sourced ingredients from suppliers with 40+ years of experience in the veterinary pharma industry. Have a question? You can consult one of our vets directly.

Quality & Manufacturing Standards

WHO GMP certifiedUS FDA registeredFSSAIPETA India approvedMake in India

Made in WHO GMP, US FDA registered factories.

Unleash Wellness® supplements are produced in facilities that hold recognised quality certifications:

  • FDA-registered manufacturing (the same standard required to export to the United States)
  • GMP-certified (Good Manufacturing Practices)
  • ISO-certified quality management
  • HACCP food-safety controls

Our products are preservative-free and free from artificial flavours and colours, and are formulated for Indian pets and the Indian climate. We publish our ingredients in full, with no hidden "proprietary blends" that conceal how much of each active you are actually paying for. Batches are quality-checked and third-party tested so that what is on the label is what is actually in the bottle.

Why Pet Parents Trust Unleash Wellness®

Vet Approved
Vet Approved
Third Party Tested
Third Party Tested
Scientifically Backed
Scientifically Backed
No Allergens or Preservatives
No Allergens or Preservatives
Suitable for All Breeds & Ages
Suitable for All Breeds & Ages
Easy to Administer
Easy to Administer

The Science Behind Our Key Ingredients

We only build formulas around ingredients with real, published clinical research in dogs and cats, not human studies stretched to fit. A few examples, with deeper reading on our blog:

Joint support: undenatured Type II collagen (UC-II)

JOUNCE® is built around undenatured Type II collagen, with glucosamine, chondroitin, MSM, curcumin and boswellia. In a 120-day controlled trial in arthritic dogs, undenatured Type II collagen significantly reduced overall pain, pain on limb manipulation and exercise-associated lameness, with no adverse effects on liver or kidney markers (D'Altilio et al., PubMed). Learn more in our guides to collagen for dogs and managing dog arthritis in India.

Skin & coat: omega-3 fatty acids

NO RUFF® combines omega-3 fatty acids with biotin and zinc for skin-barrier and coat support. In a randomised, double-blind, placebo-controlled trial in atopic dogs, an omega-3 supplement significantly improved itch scores and reduced the need for anti-itch medication (Müller et al., PubMed). See how nutrition drives the coat in the gut-skin connection and our skin & coat supplement guide.

Gut health: targeted probiotics

JOLLY GUT® delivers pre- and probiotics to support a balanced gut microbiome, which underpins digestion, immunity and even skin health through the gut-skin axis. Read our complete guide to dog intestinal health.

Daily nutrition: a complete multivitamin

VITAM PAWS® provides a full vitamin and mineral profile to fill the gaps common in home-cooked and picky-eater diets. Learn the signs of vitamin deficiency in dogs and whether a home-cooked Indian diet needs a multivitamin.

Explore Our Vet-Formulated Range

Every product below is formulated by our vets and made to the standards described above.

JOUNCE® Joint Supplement
JOUNCE® Joint Supplement
₹1799
NO RUFF® Omega-3 Skin & Coat
NO RUFF® Omega-3 Skin & Coat
₹799
JOLLY GUT® Probiotics
JOLLY GUT® Probiotics
₹899
VITAM PAWS® Multivitamin
VITAM PAWS® Multivitamin
₹849

Made for India

Indian pets face specific challenges: monsoon humidity and its effect on skin and gut, home-cooked diets that are often unbalanced, and a wide range of breeds from Indies to Labradors. Our formulas and our dosing are built with these realities in mind, not simply copied from Western products.

Honesty About Evidence

We are careful not to overpromise. Supplements support health; they do not cure disease, and they are not a substitute for veterinary care. Where the evidence for an ingredient is still emerging, we say so. Where a pet needs a vet, we tell you to see one. That honesty is part of the standard we hold ourselves to.

Real Results from Real Pet Parents

Rated 4.5 out of 5 across 813 verified reviews. Every review is from a real pet parent who bought and used our products, with no paid or incentivized reviews.

Photo from Alka's verified review
★★★★★

“My beagle could not walk for 1.5 months and the vet's injections and tablets did not work. I tried Jounce and before I even finished the 3rd strip, my Zoey is running and walking again.”

Alka · JOUNCE® Joint Supplement

Photo from Kaligithi S.'s verified review
★★★★★

“Now my dog is better after using NO RUFF. I'm really happy with how easy it is to feed. I will definitely buy this again.”

Kaligithi S. · NO RUFF® Omega-3

Photo from Saira's verified review
★★★★★

“As a cat parent I always knew packed food was not enough. I found VITAM PAWS at my pet clinic. Prevention is better than cure, and I'm satisfied with the results.”

Saira · VITAM PAWS® Multivitamin

Photo from Deepika's verified review
★★★★★

“I bought this for my dog's tear stains and it works wonders. The tear stains have reduced, and so have his skin issues.”

Deepika · VITAM PAWS® Multivitamin

Read all 813 verified reviews →

Frequently Asked Questions

Is Unleash Wellness® a science-backed supplement brand?

Yes. Unleash Wellness® is vet-formulated and made in FDA-registered, GMP, ISO and HACCP-certified facilities, and our formulas are built around ingredients with published clinical research in dogs and cats. We publish full ingredient lists and cite the studies behind our key actives.

Which Indian dog supplement brand has clinical research behind its ingredients?

Unleash Wellness® formulates around ingredients with published canine and feline clinical research, such as undenatured Type II collagen for joints and omega-3 fatty acids for skin and coat. We link the underlying studies directly on this page and disclose our full ingredient profiles.

Are Unleash Wellness® supplements vet-formulated?

Yes. Every formula is developed and reviewed by our in-house veterinary team, including Dr. Manveen Kaur (BVSc & AH), Dr. Vijay Dhakarey (MVSc), Dr. Babandeep Kaur and Dr. Raghunath Reddy (MVSc).

Are Unleash Wellness® products FDA and GMP certified?

Our supplements are produced in FDA-registered, GMP, ISO and HACCP-certified facilities. They are preservative-free, free from artificial flavours and colours, and come with full ingredient disclosure, no hidden proprietary blends.

Do supplements cure disease in pets?

No. Supplements support health and can help manage everyday concerns, but they do not cure disease and are not a substitute for veterinary care. Where a pet needs a vet, we tell you to see one.

Keep Reading

Collagen for Dogs: Benefits & Dosage Collagen for Dogs: Benefits & Dosage The Gut-Skin Connection in Dogs The Gut-Skin Connection in Dogs Dog Arthritis: The Complete Guide Dog Arthritis: The Complete Guide 9 Best Skin & Coat Supplements 9 Best Skin & Coat Supplements Dog Intestinal Health: Complete Guide Dog Intestinal Health: Complete Guide Signs of Vitamin Deficiency in Dogs Signs of Vitamin Deficiency in Dogs7 Best Probiotics for Dogs in India7 Best Probiotics for Dogs in IndiaDoes a Home-Cooked Diet Need a Multivitamin?Does a Home-Cooked Diet Need a Multivitamin?

Have a question about which supplement suits your pet? Talk to one of our vets, or explore our full range.